Recently the Northrop Grumman corporation has aired several commercials, that start off innocently enough with children playing games. In one commercial a boy playing hide and go seek imagines having X-ray vision, to find his chums; fast forward thirty or so years, a man overlooks a tactical map to find enemies of the United States and smiles. The obvious conclusion reached, is that the mans vivid imagination as a child has prompted him to become involved in the business of war.
A second commercial also portrays a group of children, this time, they are peering over a fence into a neighbors yard, watching as mysterious foot prints appear in the muddy soil. A football magically floats and then flies through the air to be caught by a waiting boy. Next we see a girl materialize with a smile of satisfaction for a job well done. Again fast forward into adulthood and we see a young woman developing stealth bombers for Northrop Grumman.
I get it, I know that Northrop Grumman needs bright young people, to infuse new ideas and new blood into their organization; but these commercials seem to be targeting children, kind of like Joe Camel did in the 199os’. Lets face it, the leather jacketed smoking camel, didn’t amuse many adult smokers; and I don’t believe that college aged men and women, or recent graduates, really fell for this crass exploitation of children to advance their agenda. I personally find these commercials offensive, because there are better ways to recruit young people. The military industrial complex Which fuels the war machine is not healthy for Children or any one else.
Children who were not raised in a war zone, don’t understand the horror and the gravity of war. They think of it as a game, where no one gets maimed or killed and at the end of the day every goes home, just like that game of hide and go seek. Commercials, such as the ones mentioned above, have a desensitizing affect on naive American children. War becomes just another game, a continuation of hide and go seek, except the end goal is to capture or kill the enemies of America.
These Northrop Grumman commercials air all day long, easily viewable to millions of children, every day of the week. You can’t tell me that this saturation of the airways does not have an effect on impressionable young people. Growing up in the 1950s and 60s the vestiges of world war two and the Korean war were all around, I attribute my own eagerness, to join the Marine corps and go to Viet Nam and fight for Democracy, as the result of a not so subtle type of brain washing, starting as early as seven years old. I collected army divisional patches and chevrons, my favorite toys were a plastic BAR and a german Luger squirt gun and my collection of plastic molded soldiers representing the axis and allied troops of WW II. The airways back then saturated us with patriotic tales from West point,Men of Annapolis,The Big picture, which aired on Saturday morning kid vid. There were uniforms and guns galore on television in those days I remember with fondness, Captain Gallant of the foreign legion, Tales of the 77th Bengal lancer, sergeant Bilco, Rin tin tin and many more.
This is what happens when society is in a constant state of war. Everything is affected our media our reasoning and our children. We are in the 16th year of an ever expanding war in the middle east, and the holdouts from a bygone era want to re-ignite the cold war, they are grooming another generation of cannon fodder, keeping us forever off balance and in a permanent state of conflict.